Playbook
BlackBerry reimagined for the touch era.
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problem
At the time, BlackBerry's legacy was rooted in productivity—but tablet users craved modernity, fluidity, and delight. RIM faced a UX gap: how to reimagine BlackBerry's sophistication for a touch interface that avoided legacy clutter and inspired both productivity and delight.
solution
Teknision embedded designers directly within the PlayBook development team, ensuring every interaction—from bezel swipes to multitasking gestures—was crafted not just for function, but for beauty and clarity across the OS. Rooted in a design‑first philosophy, we shaped every UX layer to feel seamless, confident, and surprisingly delightful. 
What started as a bold experiment turned into something legendary in UX circles. The PlayBook's sleek gestures, fluid UI, and pro‑grade polish earned attention as one of the most promising early tablets, even from critics and the wider industry. Reviews singled out its "fluid UI," multitasking strengths, and Flash‑enabled browsing as key differentiators.   

The BlackBerry PlayBook arrived at a moment when touch computing was still being defined. What set it apart was the experience — a fluid, gesture-driven interface that felt alive under your fingertips. Reviewers praised its responsiveness, its ability to multitask effortlessly, and the elegance of bezel-based swipes that made navigation feel natural, almost inevitable. It was a rare case where the user interface became the story in the press.
I helped shape that story. Working as part of the embedded design team at Teknision, I crafted interaction models that reimagined how people could move through a tablet experience. My work earned patents for breakthrough UX concepts, including the PlayBook's signature gesture-based notification system. These innovations made everyday interactions feel both powerful and invisible — tools that melted away to let people stay immersed in their work and play.
In its lifetime, the PlayBook sold millions of units worldwide, standing as one of BlackBerry's most ambitious devices. While the company's strategy shifted in later years, the PlayBook's design is still remembered as its brightest moment in hardware innovation — proof that thoughtful interaction design can redefine expectations, capture imagination, and leave a legacy far beyond the product itself.
year
2013
timeframe
1 year
Accolades
Praised by Wired and Engadget for its innovative UI.
category
UI/UX
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