Popkey

PopKey wasn't just an app, it was a movement. Within months it grew to over one million users, became a viral cultural phenomenon, and was hailed by TechCrunch as "the GIF keyboard you should be using." Major brands including Nike, Starbucks, and Sony partnered with us to tap into this new communication format. PopKey redefined how people express themselves in messages and cemented itself as the original GIF keyboard that changed digital conversations forever.

When PopKey launched, it captured headlines everywhere. The press celebrated it as the first iOS GIF keyboard worth using — praised for its polish, speed, and the simple magic of sending a reaction GIF without breaking the flow of conversation. For users, it felt like a revolution: a new visual language dropped directly into their fingertips.

I designed PopKey from the ground up, pioneering the very idea of a GIF keyboard. By making GIFs as easy to send as emojis, PopKey unlocked a new dimension of digital expression — playful, human, and deeply cultural. The experience was intuitive and delightful, which quickly translated into explosive adoption and industry attention.

In just months, PopKey was downloaded by over a million users and went on to secure partnerships with some of the world's most recognizable brands, including Nike, Starbucks, and Sony. More than an app, PopKey became a cultural phenomenon — proof that thoughtful design can change the way people communicate and even carve out entirely new categories of digital behavior.